Parametric Dental Insurance

Playbrush is a HealthTech company focused on dental health.

Playbrush developed a smart toothbrush including an app tracking the brushing behaviour as well as providing professional advice. A subsription model should provide additional benefits to the customer. 

One benefit should be a dental insurance that is connected to the brushing behaviour. Besides adding value to the subscription model, the embedded insurance should also work as a differentiator in the market but also support the gamification aspect of the app.

Together with UNIQA, bsurance developed an insurance product consisting of two parts: The health-related part is an easy refund option for white fillings. The parametric part should encourage the customer to regularly brush teeth with a cash-refund option on the annual professional dental prophylaxis, based on the brushing quality and quantity. The individual data collected by the Playbrush app is processed automated for the reimbursement process. 

UNIQA is the risk carrier of the insurance in Austria and Germany, where the product is already live. bsurance is seeking for risk carriers to launch the product in other European countries.

Besides this newly created insurance product, Playbrush received a 100% digitalized end-2-end solution, fully embedded in the actual product with fully automated policy issuing, billing and claims handling. 

The benefits for the insurer are:

• easy access to new customer segments
• A fast and lean way to connect to any B2C sales platform
  
• Real end-2-end digital processes 
  
• Short time-2-market